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Dita – in a category of their own – was founded in 1995 by friends Jeff Solorio and John Juniper. Despite the youthfulness of the brand, ...
Dita – in a category of their own – was founded in 1995 by friends Jeff Solorio and John Juniper. Despite the youthfulness of the brand, Dita has developed itself as one of the most innovative brands in the eyewear industry – stemming from the principles of technological innovation, excellent craftsmanship and experimental designs to entice a wide-ranging demographic of wearer. Continuously adapting to the needs of the user, Dita eyewear is put through rigorous tests to ensure each product is fit for purpose and transcends time. The Dita family has recently collaborated with the prominent racing company Aston Martin Red Bull – and their pursuit of perfection in eyewear has ensured Dita will be living in the fast line for generations to come.
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We are authorised retailers for all the brands we stock, which means every item we sell is 100% genuine.
Each product includes the latest official packaging, such as a branded case or pouch, and is covered by a full manufacturer's warranty against product defects.
You have 14 days from receipt to return any unwanted items - including prescription lenses - for a refund or exchange.
For full return instructions, please visit our returns page.