




Delivery options
Standard Delivery - FREE - (3-5 working days)
Next Day Delivery - £5.95 - (Next working day)
Saturday Delivery - £9.95 - (Delivered Saturday 20/06/2026)
Sunday Delivery - £9.95 - (Delivered Sunday 21/06/2026)
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PRIDM focuses on DITA’s bold design DNA through a quality made Japanese acetate frame that fuses attitude with perfection. PRIDM are inspired by the tenacious charm of urban culture, its fashioned silhouette is elevated by a custom titanium 7-barrell hinge plate featuring pressed line detailing and hand crafted enamel inlay. PRIDM are finished off with DITA’s exclusive titanium hex screws and lenses that offer 100% UVA and UVB protection with anti-reflective coating and come in classic colourways of storm swirl – silver – green with dark tortoise to clear gradient lenses and black palladium – red with grey – frontside red anti-reflective lenses.
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