MCM was founded in Munich during a time creativity and rebellion. In a city where everything was being reinvented, MCM founder Michael Cromer Munchen noticed how people were treated differently depending on what bag they owned. After spotting this desire for modern luxury, the first MCM suitcase was invented, at a time when air travel was emerging and high profile jet setters such as David Bowie and Mick Jagger were flocking to Munich to be in the heart of this new culture.
MCM are popular for their repetitive patterns, as first seen on the MCM bag. Made world-renowned by high profile models including Cindy Crawford, MCM received a whole host of celebrity engagement, with even Diana Ross using the MCM bag on tour. The historic MCM logo can be spotted on at the temple of MCM glasses, containing a laurel, a diamond and the letters MCM. As the Greek symbol for victory, the MCM logo can also often be spotted upon a brass plate, symbolising strength, value and durability without compromise. Not only that, but MCM symbolises 1900 in Roman numerals, the birth of the modern age of travel.
Today, MCM still maintain their high profile touch. Celebrities such as Beyonce, Rihanna and Ronaldo are all commonly known to sport MCM glasses, sunglasses and bags. Inspired by its retro past, MCM glasses combine contemporary high-end fashion with a street-style edge.